The purposes that I showing this portfolio is that UX design discipline was not famous like now, the earlier process of user experiences design was done by marketing, and still it unicorn at that time, the process was similar to Ux design process Gain data user, Iteration design, and User flow.

Mostly at this level of my career, I knew something missing with the process to reach user demand this to adopt the technologies, this was the first time experience for me to understand better with user through data

Proposition of work

Digital marketing


Market analysis


Creative season layout


This how I gain data and try to validate the design trough data, I try to concentrate any redesign effort to solving the user puzzle. Manage the KPIs, what work and not work and conduct A/B testing.

Yahoo ads chart showing how the visitor go.
Peak season chart, what should we see and execute in the design and product that follow the trends